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For more than a decade, the top health system marketers in the country have attended the Joe Public Retreat for a three-day collaborative experience. Unlike other conferences that feature a speaker-heavy format, the Retreat is three days of panels and roundtable discussion, allowing participants to have deep conversations with their peers in a facilitated setting.

This year we already have two fantastic panelists on board – Paul Keckley, an expert on healthcare economics, and Dr. Marcus Collins, author of the fantastic book For the Culture and an expert on the changing role of the CMO. Throw in fantastic food, drink and a beautiful setting, and the Retreat offers an experience unlike any other in the industry.

For sponsors, this event offers a one-of-a-kind opportunity to sit elbow-to-elbow with marketing leaders from the biggest and most prestigious health system brands joining the conversation, sharing ideas, networking and socializing with Retreat attendees.

This year’s Retreat is at the beautiful Hotel Bennett in Charleston, S.C. and as always, we will host a spectacular reception at one of the city’s most unique and memorable restaurants. We hope you will join us.

Paul Roetzer is founder and CEO of Marketing AI Institute; co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business; host of The Marketing AI Show podcast; and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously he was founder and CEO of PR 20/20, a digital marketing agency that he sold in 2021.

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. He is a recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award, and a recent inductee into the American Advertising Federation’s Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 and Deloitte among their class of 2023 Radar List of 30 thinkers with the ideas most likely to shape the future.

Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute’s advertising agency, Translation. Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. His strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology, the “Made In America” music festival, the Brooklyn Nets, and State Farm’s “Cliff Paul” campaign – among others. Prior to his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé.

Marcus’ work centers squarely on the impact of culture and the power that comes from having great cultural proximity. His best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. Marcus holds a doctorate in marketing from Temple University, where he studied cultural contagion and meaning-making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Materials Science Engineering.

Paul H. Keckley is managing editor of The Keckley Report, a healthcare policy analyst and widely known industry expert. He is a frequent speaker and advisor to healthcare organizations focused on long-term growth, sustainability and advocacy strategies.

In addition to weekly Keckley Report, he has published three books and 250 articles. During the period preceding the passage of the Affordable Care Act, he facilitated sessions between the White House Office of Health Reform and major health industry trade groups as private sector input was sought in the legislation.

He is an advisor to Erdman, Sullivan Cotter, Lumeris, Western Governors University and the Lipscomb University College of Pharmacy. He is a member of the Health Executive Network and Healthcare Financial Management Association.

Previously, he served as managing director of the Navigant Center for Healthcare Research and Policy Analysis (2014-2015), executive director of the Deloitte Center for Health Solutions (2006-2013), executive administration at Vanderbilt University Medical Center (1998-2006), chief executive officer of PhyCor Management Corporation-the IPA Subsidiary of PhyCor Inc. (1994-1998) and managing partner of The Keckley Group, a healthcare research and policy analysis firm (1974-1994). He also served as independent chairman of Interdent, a California dental practice management company (1992-1996) and as an adjunct professor in the Schools of Medicine, Business and Health Policy at Georgetown University and Vanderbilt University.

He completed his B.A. at Lipscomb University, his M.A. and Ph.D. degrees from Ohio State University, and a fellowship in economic policy at Oxford University. He resides in Nashville, Tennessee, and Asheville, North Carolina, and enjoys golf, jogging and the search for great coffee.

Chris Boyer, a digital patient experience strategist, is the principal of his consultancy @chrisboyerLLC. His experience in digital healthcare spans nearly 15 years, where he's been at the forefront of digital innovation, working with numerous health systems, academic medical centers, and medical practices across the US, including leading digital strategy operations at Inova Health System, Northwell Health, M Fairview Health and Beth Israel Lahey Health.

Chris has been an active voice in the digital experience community, including his active role in the Mayo Clinic Social Media Network, the Forum for Healthcare Strategies and the Healthcare Executive Forum. In 2018, he was recognized for his innovative contributions to digital healthcare with an induction into the Healthcare Internet Hall of Fame in 2018.

As a seasoned keynote speaker, he often speaks at national conferences, where he shares his insights and forward-thinking approaches to digital engagement and patient care strategies. He is also the co-host of the 'Touch Point' podcast – a weekly program dedicated to discussion on digital experience strategies.

Engage with Chris’s online:

Discover more at his website: www.christopherboyer.com
Listen to his podcast at: http://touchpoint.health
Connect professionally on LinkedIn: Chris Boyer

Chris Bevolo has provided leadership and guidance in the areas of strategy, brand, marketing, digital, and change management to hospitals and health systems across the country for more than 20 years. Chris is an award-winning author of six books, including Joe Public Doesn’t Care About Your Hospital, which became a field guide for driving transformation in hospital marketing departments across the country. His latest book is Joe Public 2030, which makes five bold predictions about consumer healthcare for this decade. He is a frequent keynote speaker and featured presenter on healthcare marketing and branding topics.

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Attendee breakdown

Past Attendee Level

Past Attendee Titles

Hotel Bennett | Charleston, SC

Featured Speakers

Paul Roetzer

Dr. Marcus Collins

Paul Keckley

Chris Boyer

Marian Dezelan

Chris Bevolo

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