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Your Team

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Samantha Nicholson
VICE PRESIDENT, PRINCIPAL
6 0 9 . 7 3 1 . 8 0 6 2 | snicholson@bpdhealthcare.com
BIO

Samantha is a dynamic account leader and passionate integrated marketer with over 14 years of experience, specializing in healthcare for the past 4 years. She excels as a strategic partner and problem solver for executives and their teams across diverse industries. Born and raised in New Jersey, Samantha is a fan of Philadelphia sports and a lover of great food. Now residing in Nashville, she has embraced Southern living, infusing her love for cooking with a lot more butter than before!

Fun fact: As a kid, Sam was offered to be slimed on a Nickelodeon show but chickened out – she still regrets it to this day!

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Josh Donaghue
EVP, TRADIGITAL MEDIA
5 6 1 . 7 6 2 . 4 5 8 8 | jdonaghue@bpdhealthcare.com
BIO

Josh has been working in media and account management for more than 15 years. In that time, he gained great expertise across a wide range of industries and worked with every media type. His one weakness: the cold. That’s why he left the Northeast long ago and why South Florida is his perfect destination. And we couldn’t be happier to have him here.

Fun Fact: Josh is the curator of one of the most extensive collections of interesting dress socks in North America.

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Andrea Brady
SENIOR PROJECT MANAGER
9 4 1 . 5 8 7 . 0 5 5 2 | abrady@bpdhealthcare.com
BIO

Andrea graduated from the University of South Florida with a bachelor’s degree in mass communications and has been working in the advertising world ever since. Outside of work, Andrea enjoys trying out local restaurants with her husband, doing yoga, salsa dancing and taking her dog to the beach.


Fun fact: Andrea has been learning to dance salsa for the last four years and has performed on student teams in cities all over Florida.

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Sarah Landsberg
VP, STRATEGY
9 1 4 . 3 2 0 . 0 0 5 7 | slandsberg@bpdhealthcare.com
BIO

Sarah is a relentless, driven, client-trusted, creative approved hybrid brand and communications strategist with 13+ years of experience across financial services, pharma, health & wellness and CPG. Her hobbies include amateur gardening, sci-fi literature and casual gaming. She currently resides in Jersey City, NJ, with her husband and two rescue pit mixes who love to interrupt Zoom calls.

Fun Fact: Sarah has ornithophobia (i.e., fear of birds).

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Gifta Monero
AVP, PAID SEARCH
2 0 2 . 2 6 3 . 9 2 3 3 | gmonero@bpdhealthcare.com
BIO

Gifta Monero, AVP of Paid Search at BPD with over 18+ years of digital marketing experience driving results across agency and client-side roles. Her industry background includes Entertainment, Finance, Healthcare, Hospitality, Retail, Travel and Tourism, Telecom and Food and Beverage. Outside of work she is a lover of the arts, festivals, interior design, traveling, hiking, books, food and music.

Fun Fact: She climbed the famous Gros Piton in St Lucia.

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Katherine Leibold
DIRECTOR, MEDIA
9 4 1 . 3 2 3 . 0 7 9 1 | kleibold@bpdhealthcare.com
BIO

Katherine holds a Marketing degree from the University of Dayton and has over four years of experience working with various advertising agencies. In her free time, she loves being on the water, whether at the beach or practicing hot yoga. She also enjoys traveling to visit friends and family, as well as running and skiing during the winter months.

Fun Fact: As a child she was obsessed with Harley Davidson motorcycles and had her 6th birthday party at the Harley Davidson in Sarasota Florida!

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Mollie Cooke
DIRECTOR, SOCIAL MEDIA
5 6 1 . 8 7 0 . 6 8 2 5 | mcooke@bpdhealthcare.com
BIO

After graduating from Florida State University with a degree in creative writing, Mollie started at WPTV, where she produced the morning show for several years and even appeared on the news regularly for a social media segment. She’s spent the past five years in the marketing world, bringing her social-media expertise to a wide diversity of clients, from automotive to travel to healthcare.

Fun fact: Mollie once hiked the Inca Trail, where she had a full-blown case of food poisoning.

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Anne DiNapoli Block
MANAGING DIRECTOR, DATA SOLUTIONS & ANALYTICS
3 8 6 . 5 0 6 . 1 9 7 2 | adinapoliblock@bpdhealthcare.com
BIO

With 18 years of experience in delivering advertising and marketing strategies across industries, specializes in data, media platforms, creative, and technology integration. Her recent role at Trade School involved consulting on full-funnel omnichannel opportunities, expanding into areas like retail media and influencer marketing. Anne, who’s had her share of health challenges, is excited to bring her passion for advertising to enhance patient experiences at BPD. During her downtime in Plant City, FL, Anne relishes spending time with her family in their three-acre wooded farmhouse. She’s a sports enthusiast who enjoys coffee and watching sunrises and sunsets. Her perfect Saturday morning involves cheering for her alma mater, the Florida Gators, with a cup of coffee in hand after a refreshing beach walk at sunrise.

Fun fact: Anne's children are more than 13 years apart, and she says that she wouldn’t have it any other way.

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David Anastas
VP, DATA SOLUTIONS & ANALYTICS
6 5 4 . 6 7 3 . 2 0 1 7 | danastas@bpdhealthcare.com
BIO

Throughout most of David’s time at the University of Florida, he was expecting to pursue a career in academia. But the private sector came calling, and he soon found himself becoming an expert in research and competitive intelligence for brands in the healthcare and energy sectors. Today, he is our Director of Research and Insights.


Fun fact: David has never lost a thumb-wrestling match. Ever.

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Miranda Hickman
DIRECTOR, ANALYTICS AND DATA SCIENCE
7 2 4 . 3 4 4 . 1 4 3 8 | mhickman@bpdhealthcare.com
BIO

Miranda blends her analytical expertise with a flair for storytelling in her role as Director of Analytics and Data Science. With a Master of Science in Analytics from NC State and a BS in Math from Penn State, Miranda has spent nearly 15 years turning complex data into compelling narratives. Her work spans many industries, where she excels at transforming raw data into engaging stories that drive insights and decisions. When she’s not working, Miranda enjoys cheering on her college sports teams, spending time with her golden retriever, traveling as much as possible, and supporting local pet rescues.

Fun Fact: Miranda has lived in 18 different places, across 12 cities, in 6 different states.

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Chris Bevolo
CHIEF TRANSFORMATION OFFICER
6 1 2 . 8 6 8 . 5 0 8 4 | cbevolo@bpdhealthcare.com
BIO

Born in St. Louis and raised as a Midwesterner, Chris has 25 years of experience fighting to move healthcare marketing forward. He loves spending time with his wife, Tonya, and three daughters, Amber, Julia and Callie. He also loves video games, sports, pop culture, traveling and their two cats, Groucho and LoLo.

Fun Fact: Chris has been a consultant for the NBA for eight years, where he met Michael Jordan, Shania Twain, Kevin Garnett and many others.

Onboarding Checklist

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Organization
  • Up-to-date Institutional Org Chart
  • Organizational Goals or Strategic Plan
  • Priority Service Line Plans
  • Mission and Vision Statement
  • Company Values
Marketing
  • Up-to-date marketing org chart & key contact info
  • FY25 marketing and/or communication plan, goals & KPIs
  • List of community partnerships
  • Workflow overview & walkthrough
  • Up-to-date list of vendors/partners and their roles & any key contact info
  • Editorial/content calendar
Brand
  • Brand standards / guidelines
  • Brand positioning
  • Examples of campaigns/initiatives the team is most proud of
  • Recent marketing and campaign performance reports
  • Brand tracker reports
Market Information
  • Market share analysis and trends
  • Recent competitive audit/assessment
  • Summary of existing consumer/target audiences
  • Recent consumer research for brand or key service lines
  • Consumer/patient personas or profiles
  • Notable trend reports